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Vogue Singapore Hops on the Rise of Metaverse for Its September Issue

As we continue to progress and innovate our lifestyle, there are many ways now where virtual meets reality. From virtual games to other interactive online applications—it has come to the point where metaverse can be a platform to spread awareness for the creative and fashion industry. What’s good if creativity meets technology?

[Look: NFT Is the Future: Vogue Singapore Unlocks Their First Mystery Box]

A total of 27 Vogue editions will participate in the “New Beginnings”—correlating fashion and technology through digital art. For Vogue Singapore, new beginnings are to explore new things and join the rise of metaverse as a market for all creatives.

Launching August 25, today is the first for Vogue Singapore as they introduce the unique print cover in the form of a QR code. The QR code will be the gateway to the two digital and animated covers made by local and international designers. Both of these covers are available for purchase as one-of-one NFTs.

“Fashion and innovation have always been at the heart of what we do at Vogue Singapore. With the global September issue theme of ‘New Beginnings,’ we took the bold step to venture into the metaverse—the destination for a new class of digital artists and designers”, says Norman Tan, Editor-in-Chief of Vogue Singapore.

“With this issue, we aim to elevate storytelling and continue that dialogue between print and digital that we have championed since launch. We welcome readers to embark on this digitally-led journey to explore creative possibilities. With the release of the ‘New Beginnings’ NFTs, look forward to developing and expanding this emerging platform where fashion, art, and design can flourish,” adds Tan.


Digital-Only Vogue NFT Covers

These are the two digital and animated covers that will be present once the QR code is scanned.


Triumphant Awakening by Chad Knight and Baelf Design


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‘The RenaiXance Rising’ by The Fabricant and Shavonne Wong


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Aside from the two featured digital covers for the September issue, Vogue Singapore, with the collaboration of different visual artists, creative directors, and designers, produced the exclusive Balmain NFT dress and Exclusive beauty and design NFTs.


Interactive Virtual Reality Museum

 By scanning this QR Code, you will be redirected to the Interactive ‘New Beginnings’ gallery microsite.


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 Vogue Singapore collaborated with MUE Studio to come up with a gallery microsite that emphasizes the two exclusive Digital September covers plus six clickable 3D objects that complete and tells the story behind the ‘New Beginnings’

The Vogue Singapore September NFT collection will be available for auction in September on the Binance NFT marketplace. The auction is in collaboration with Brytehall—a premium NFT platform developed by Media Publishares in partnership with VIDY and Binance, the world’s largest cryptocurrency exchange. To receive updates and announcements regarding the NFT auctions dates, please register here.

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